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The real lesson from the Florida ChatGPT home sale story

The Florida AI home sale story is not proof that agents are obsolete, and it is not proof that the MLS is no longer necessary, Dennis Norman writes....

Why HouseWhisper is my favorite tool in real estate right now

“It feels like having a reliable assistant who keeps the business moving, my clients cared for, and my energy focused on people and growth,” Marth...

Google searches for ‘can’t sell house’ hit an alarming high

Rising inventory, high mortgage rates and a growing seller-buyer gap leave homes sitting longer on the market.

Keller Williams promotes Jason Abrams to Chief Industry and Strategy Officer

Keller Williams has promoted Jason Abrams to a new position, building on his 25-year coaching, education and training history with the Texas firm.

Economists: The housing market ‘feels stagnant,’ while the future ‘remains cloudy’

New numbers show that 2025 had "the weakest start to a year for home prices since the early 2010s," one economist said.

KB Home says the Iran war is already ‘weighing on the consumer’

The war in Iran's impact on the housing market is emerging as KB Home reports weaker demand, lower earnings and rising uncertainty.

Inside Real Estate wants to fix the response lag killing deals

Inside Real Estate has unveiled Streams, a mobile AI app that surfaces high-intent leads and is meant to helped agents close deals faster.

Ryan Serhant on how to win at social — and on which brokerages will survive (WATCH)

The celebrity broker and CEO believes only a few real estate companies are poised to thrive in the coming years.

Here’s where real conversion begins (Hint: It’s not the lead)

The client becomes more valuable the closer they get to the closing table, Josh Ries writes, and your value has to rise too.

Seller’s choice is a standard — not a script. Here’s what that looks like at the kitchen table

The gap between what “seller choice” means in a press release and what is actually happening at the kitchen table concerns Darryl Davis. Here’s ...

5 ways feng shui may show up in buyer conversations in 2026

In this Year of the Fire Horse, agents should know the feng shui basics. Contributor Lisa Nguyen writes that agents need to lean into the zen to win m...

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